The LAG, Asociación para el Desarrollo de la Comarca de Talavera, Sierra de San Vicente y La Jara- IPETA, has been implementing the territorial mark “Tierras de Talavera. Calidad Rural”, which is the result of an intense work, based on numerous meetings with the most representative economic fields of the area: tourism, craft industry, cooked meats, olive oil production, textile, cheese production, honey, marmalade and pastries. The mark has 10 specific plans for the certification of products and services (Honey, Pastries, Textile, Craft Industry and cooked meats)

Today, 11 enterprises are labialised by the mark :

• SAN SEBASTIÁN DE BELVÍS, S.C.L. (Olive oil)
• OLEÍCOLA JAREÑA, S.C.L. (Olive oil)
• MIEL DE HINOJOSA (Honey)
• QUESOS MONTEALEGRE (cheeses)
• PANADERÍA CRISTINA (pastries)
• PANADERÍA Y BOLLERÍA HERMANOS JUANLO ( pastries)
• CÁRNICAS PULIDO HERMANOS, S.L. (Cooked meat)
• ARBETO (Craft industry)
• JOSÉ ANTONIO MARTÍN LUNA (Craft industry)
• LA CASA DEL MARQUÉS (Tourism)
• LA POSADA DEL HIDALGO (Tourism)

A Committee of Management and Control guarantees the correct application and the support of the mark “Tierras de Talavera. Calidad Rural”.

Most important economic activities:

The predominance of micro enterprises is a characteristic of the business fabric of this area, above all in the fields of services and industry, and in the nearest municipalities of county town, Talavera de la Reina.